Client: DIRECTV & MSG Networks
Agency: Critical Mass
Deliverables: Digital OOH, OOH, & Train wrap
Key Roles: Art direction, Storyboarding, Collaboration, Design Execution & Production
Agency: Critical Mass
Deliverables: Digital OOH, OOH, & Train wrap
Key Roles: Art direction, Storyboarding, Collaboration, Design Execution & Production
Home Team DOOH/OOH
An exciting collaboration with DIRECTV and MSG Networks that allowed us to break away from our usual brand templates and explore a more bespoke approach. Together with the Creative Lead, I established the art direction for this project and closely collaborated with the team on design execution.
TRAIN WRAP
In addition to the digital OOH deliverables, the team was tasked to design 6 car train wrap for the campaign. Each car was dedicated to a certain team, with one being a DIRECTV car that featured the New York teams.