MARCH MADNESS BASKETBALL DISPLAY
Client: DIRECTV
Agency: Critical Mass
Deliverables: Digital Paid Media
Key Roles: Art direction, Storyboarding,
Design Execution & production for resize
Agency: Critical Mass
Deliverables: Digital Paid Media
Key Roles: Art direction, Storyboarding,
Design Execution & production for resize
Tasked with creating multiple display and social ad units for a March Madness campaign. The challenge was we could not directly reference the event. I collaborated closely with our team's copywriters to develop strategic messaging that adhered to legal guidelines. By leveraging the bracket graphic and strategic copywriting, we effectively communicated that the tournament could be streamed on our DIRECTV.
Snapchat Paid Ad Tiles
