
Client: DIRECTV
Agency: Critical Mass
Key Roles: 2D asset creation, storyboards, motion direction,
SFX direction, DOOH design and production
Agency: Critical Mass
Key Roles: 2D asset creation, storyboards, motion direction,
SFX direction, DOOH design and production
GET in the game - DOOH
We brought users into the experience with the digital OOH, featuring the Snap QR code. When scanned, viewers were rewarded with a memorable and shareable Snap experience that brings the MLB spirit to life.
:10 DOOH

Static DOOH
OUT OF THE PARK SNAPCHAT LENS
Our client utilized lenses throughout many of our campaigns. I worked on creating assets, motion references, sound effects, and provided game mechanics, while following Snapchat’s best practices and guidelines.