Client: DIRECTV
Agency: Critical Mass
Deliverables: AR game, digital paid media, case study
Key Roles: 2D asset creation, logo design, storyboarding
Agency: Critical Mass
Deliverables: AR game, digital paid media, case study
Key Roles: 2D asset creation, logo design, storyboarding
Campaign Digital Extension
Collaborated with the creative team and vendors to design an engaging augmented reality game, blending sports and reality TV elements. Led the creation of the user interface (UI), detailed storyboards, 2D reference assets, and the game's logo. Ensured all assets were meticulously prepared for handoff to development vendors.
Game storyboard & 2D asset creation:
Final Game
Campaign Case Study
Following the campaign's success, I designed a detailed storyboard for a case study. I worked closely with creative directors to craft an in-depth narrative, effectively communicating the project's objectives, process, and outcomes.
Case study styleframes
Section of the detailed storyboard
Final Case Study Submission